[04:05] Why it's important to start an online business now
[08:03] The cart before the horse syndrome people suffer from
[11:38] Building your audience as the first step
[15:41] Using Facebook to find your audience
[22:02] The importance of messaging
[23:12] Exchanging something of value for an email address
[27:37] Focusing on transformation and not the product
[31:39] Why women in their 50s are suited for entrepreneurship
[40:03] The need to examine your beliefs
[44:10] Why women look for permission
Colleen Kochannek is the founder of Scrappy Frontier. She helps women from the typewriter generation become laptop entrepreneurs by starting their own online business. She had started her first online business after being laid off. Having experienced months of learning curves, second guessing, and technology trauma with her first online business, she started Scrappy Frontier to help women achieve their dreams of having their own online business without the excruciating process she went through.
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Menopause Movement Podcast on Apple Podcasts, Spotify, and Stitcher.
Thank you for tuning in!
If you have any questions, thoughts, or ideas, you can share them with me at [email protected]. You may also join our online community at Menopause Movement with Dr. Michelle Gordon.
I hope you enjoyed this podcast, and I hope you will take action to look and be your best self. Thanks for listening!